Light marketing

 

 

It is getting colder here now, but it is not the cold that kills you (you can always put more clothes on), it is the darkness. 

In the war against the dark side, every idea, device and placebo measure is appreciated and needed. The local electricity company, Umeå energi, has seen the light and provided the city commuters with therapy on the bus stops.

I am sure that they are trying to sell me something, but a company that helps people fight depression in the midst of dark times can’t be all bad. It is worth a design award.